Dear Blog Owner
I’m confused.
I see that little comment box at the foot of your posts and I assume it means you want me to comment.
Sometimes I even hear you say as much. “Please tell me what you think!” you say. “I’d love to hear your views” - or so the story goes.
And if I’ve enjoyed what you’ve written, if it’s struck a chord with me, if I think I can add something of value to your words, I’ll take the time to leave a comment.
And you know, I don’t mind if it’s a little tricky to add my reply. I’ll put up with catchpa, of course, I use it myself. I can put up with moderation - everyone needs to use it some time - though it would be nice if you managed to publish my comment after a day or so. And I understand why some blog owners decide to switch comments off altogether - because they know they don’t have the time to moderate, and respond, and treat their listeners with the courtesy and respect they deserve.
But you, you’re different. You’ve invited me in. You’ve made it easy for me to reply. And then - nothing. Silence. Just my comment sitting there, unanswered, unconsidered, growing dusty on the lonely shelf of your ‘recent comments’ box.
And I don’t know if you know this but I come back to look for your reply. I keep a note of the places I’ve stopped to say hello, and I’ll go back and look, with anticipation, to see how the conversation has unfolded. I might go back more than once - because I know that sometimes, it can take a while. But still nothing. Silence.
And you know I’m not talking here about the high traffic sites where there are scores of comments on every post. I’m not looking for an individual reply to everything I write - although I know that even here the blog owners are watching, and moderating, and jumping in when they need to, that they’re listening and learning and responding to the questions from their readers in other ways. No I’m talking about small, quiet blogs where I’m joining in because I think your site look interesting, because I think you might appreciate some additional conversation. And I’m talking about blogs with well known names who ask for ideas, and comments and suggestions which I take at face value and then - nothing.
And I wonder why it is that you leave that little comment box open for me. Is it because it’s the default setting and you haven’t worked out how to switch it off yet? Maybe it’s because you’ve been told you “should” invite your readers in - but you’ve never thought about what happens when they get there? Sometimes I wonder if you view your comments as a sign of success - that others will lap up your words, and jump, like little dogs, when you ask us what we think.
And sometimes I wonder if you ever spend any time commenting on other people’s blogs. Because if you did, I guess you’d know how it feels to be ignored.
You’d know that it doesn’t need to be like this. That there are people who will respond, right away, to the comments that you leave behind. That comments can lead to conversations, and visits to your blog, and comment conversations there. To links, and guest authoring, and collaborative working, to new clients and new gigs. That some people will come and visit your site if you’ve left a comment on theirs. That some will send an e-mail if you’re a first time visitor. That there are stellar conversationalists out there who will send you an e-mail to say thanks, and hello, and respond to your comment and say something positive and constructive about your site, because they’ve taken the time to get to know you. And us, small commenters that we are, well we remember them. Who they are, how they treated us, and how they made us feel.
But you. Nothing.
And so I wonder. Over and over, why it is that you ask for my comments. But as I can’t converse with you I do the only thing it’s in my power to do. Decide not to go back. Unsubscribe from your feed. And ask you my question.
Why is it that you ask for my comments?
Joanna Paterson
Your former reader

Photos, writing, prose poems and poetry, plus short courses and materials to help you capture the art of everyday wonder.

You hit the nail on the head with this post. They say the opposite of love is not hate, but indifference. In sales, we deal with this all the time with unreturned phone calls and emails. It’s actually rare when a new prospect or marginal customer returns a message. Disheartening. (I’ll be writing about this topic next week in my series on sales relationships.)
This struck a chord with me, Joanna. I hate for comments to be ignored. I reply to every comment in comments and respond in e-mail if the commenter asks a question or says something that merits a personal response.
Twitter: joannapaterson
says:
Hi Brad, you’re right, indifference sucks. I’m looking forward to reading the next installment of your sales relationship series - I’ve so much to learn about sales!
Joanna
Twitter: joannapaterson
says:
Lillie, I know you are a most thoughtful and generous commenter, on your own site and when you visit other people’s.
And yours is the only site I know where we get editing time built in to improve our comments and make sure we really do mean what we say, and say what we mean…
Joanna
Joanna,
This is a really good reminder that making connections isn’t the end-all-be-all, rather it’s a starting point. Once that connection is made, someone needs to nurture it.
I am definitely guilty of not responding to every comment left in my blogs, but I do try to remain a part of the conversation. I always wonder if I really need to follow up to every comment when my response would be something as simple as “thanks” or “good for you.” What do you think?
I don’t get offended when people don’t respond to my comments in their blogs, although I have been known to get really excited when they did. I’m definitely going to be thinking about this post all weekend and trying to decide just how much time I can add to this practice.
Twitter: joannapaterson
says:
Hi Lorna
Thanks for asking such a thought-provoking question.
“I always wonder if I really need to follow up to every comment when my response would be something as simple as “thanks” or “good for you.” What do you think?”
I had to go away and think about it for a while - but this is what I think:
I think how you deal with comments depends on what your overall blogging objectives are - how much time you want to put into it, which things are most important to you in terms of results and benefits, which parts are most enjoyable or offer most rewarding feedback, the extent to which you value community, what kind of reputation you want to develop across the blogosphere. How you answer those questions would influence how you handled comments, I guess.
There are a range of options to follow up the comments you receive - a round up at the end, even if it’s just “thanks everyone for your support”, is still a way of acknowledging other people’s time and effort.
I’m quite happy with round up posts that bundle together replies @ readers - assuming your readers are offering something more than just “great post!” (And if that’s what you’re getting - might you want to think about why, and whether you wanted to develop a different sort of conversation?)
You can say a little thanks every so often with:links out to commenters; going and visiting their site; leaving your bloglog pic, and maybe a comment on their site - and this is perhaps an even more powerful way to make a connection than acknowledging the one they left you.
You can e-mail first time commenters and say “thanks for stopping by”. That really does make a difference, and can be the start of a longer term conversation.
Of course all of that takes time. Which is why it needs to come back to your blogging purpose - and what you get out of it. All I can say at the end of the day is what works for me - and responding to comments, getting to know readers, smiling at shared references, learning more about what they’re interested in - well that for me turns blogging into pure delight.
And I’m not saying that everyone will feel like that. But I do still end up back at my initial question - if you’re opening up your post for comments, if you’re inviting me to join in - can you work out the answer to “why?”
Hope this helps - I look forward to seeing where you go with this
Joanna
YES!! I can’t tell you how many blogs I’ve erased from my Google Reader, GREAT blogs, because I’ve felt invisible. Whenever someone makes a comment on my site, I try to respond via email. If the person is new, I reply “Thanks for commenting. I hope you return.” I blog because I want to make a friendly connection AND because it’s a good way to drum up business. I hope to write more endorsements in the next year, and who better to endorse than the people with whom I have an established relationship? If I feel like I am being ignored, I won’t stick around. I just don’t have that much time. And I’ll go stick my head in the mud if a person feels like I am the one being neglectful!
What a thought-provoking post! I usually do get around to answering my commentators, but I know that it sometimes takes a few days.
However, I don’t think that it’s a good idea to assume that, because a blog is small and doesn’t have much traffic, that the blogger has lots of time to answer comments. Most bloggers are part-time.
That being said, I do like reading comments, but ONLY if the original post had some substance. I still check in on some blogs where my comment has never been acknowledged because the content is so very excellent. On the other hand I’ve seen blogs where there are tons of comments and the blogger just seems to want to shock or pick a fight. I avoid those.
Thanks for bringing this up.
Excellent Joanna. If I were a blogging platform programmer, or anyone who could so influence the folks at Word Press, TypePad, Blogger et al., your letter would have to be read by each blogger before comments could be enabled for any post at all!
Unfortunately, it takes quite a bit for some bloggers to get the message. I have often wondered why those who comment don’t necessarily “vote with their feet” and become former readers even when they are ignored. The rudeness - there really isn’t any other word for it - proliferates because you can have a successful blog rich in good content and still be a jerk… Part of the problem does seem to be a misguided notion that aloofness is somehow connected to the mystique of popularity, though personally I don’t get that connection at all.
I have great admiration for those high-volume bloggers you mention who get tons of comments, but do make regular appearances in their comment fields, and also do such an exceptional job at controlling the spamming they get.
I try to comment by email even after the first time someone comments. In fact, i’m more likely to email than to respond in the comment field. However, I wonder at times whether that leaves the impression that I don’t respond at all.
You do a wonderful job, Joanna, by both email AND comments. Thanks.
Twitter: joannapaterson
says:
Lis, I’m with you totally. I’m not saying it’s like this for everyone, but I share your perspective that it’s a mixture of drumming up business and developing connections and relationships. Commenting back and forth helps us to cement them
Joanna
Twitter: joannapaterson
says:
Laura, thanks for sharing your perspective.
I think a few days to reply is okay - although it can be a challenge to the memory to remember where to check! (I’ve just started using co.comments and hoping it will crack that propblem for me)
But more than a week - well then I conclude there won’t be an answer or acknowledgement of any kind. And I know people don’t necessarily have much time, but that doesn’t help me with my question - why invite my comments?
If a blogger doesn’t have time to reply, why not disable the comment function?
My guess is that this challenge would prompt a reaction - “well but I keep it on in order to…”
What? Look like a blogger, show that I’m interested, encourage debate, get to know what readers are thinking… well I don’t know for sure (and that’s why I asked the question)
But that answer should help the blogger work out if they want to spend the time answering or not.
It’s all a question of choice. I’m not telling people what to do, people can run their blog however they choose.
I’m just saying that as a blog commenter I’m most unlikely to go back (and certainly won’t comment again) if I’m ignored. And it’ll change my opinion of the blogger, for good or ill.
Joanna
Twitter: joannapaterson
says:
Rosa, thanks for your feedback.
I too admire those that manage high volume comment boxes.
There are a number of different ways that this is done, and there’s something to be learned from the different approaches. But one way or another they manage to send a signal back into the system that they are listening, moderating, respecting and learning from their readers.
Joanna
Twitter: joannapaterson
says:
Hello jnswanson
I see you have become your twitter name and lost your first “o” - now what am I too read into that?!
You raise an interesting point. I know you like to converse with people by e-mail (and twitter) and this forges a strong, personal connection (thank you).
I’ve seen a few other great bloggers do this too - they have sent me amazing e-mail replies, but not necessarily answered me on the blog.
What I try and do is “both/and” - because your replies to a comment are not just for the person who left the comment, but every single person who calls into your blog. They might read the comments, or at the very least look to see if comments are answered (well if they’re like me they will!) - to help them decide if it’s a blog they want to read, follow, be part of, and to determine whether they want to comment or not.
Again, it comes back to the question of how much you want to encourage comment, conversation, community…
But all of those signals will count towards other people’s interpretation of your site, especially in the early days of visiting.
It might not surprise you to hear that Liz is my role model here. She answers every single comment. Every single one, even when there are 100s.
She notices when someone is a new visitor. She replies with something constructive whatever they say, even if it’s just a few words of a ‘I like your site and thanks for your post’. She knows how to coax, encourage, tease us into conversations.
And she starts by treating everyone in the same way - friendly, welcoming, everyone treated the same and only a stranger once.
If visitors to her site, or your site, or my site, are thinking about commenting - well they watch, and see how other people are treated. And that’s what gives them the confidence to join in.
Lesson over! If you wanted my opinion - I’d say look for ways of illustrating publicly the way you communicate with your readers privately, the way that you’ll treat them, respect them, listen and learn from them, as you do.
Joanna
Thanks for the insight! I do try to respond to my comments via e-mail, but to be honest, have never expected others to do likewise. I just assume everyone is busy, and my comments to them are usually just short “Attaboys.”
It is nice, though, to have new people visit and leave comments on my blog, so I try to return the favor.
Blessings to you! Nice blog, by the way!
This is all so very interesting. I’ve enjoyed your post and the many comments.
My wee little blog doesn’t have all that huge of a readership yet as I’ve only been blogging a few short months. (What was I thinking to wait so long?!)
At this point, I do believe I’ve replied to every single comment left on my posts. A few times I’ve been known to answer both questions at once. Sometimes I even leave a comment on that person’s blog letting them know I’ve replied and/or answer in an email if I know them that well.
This is true. I’ve been to blogs, left my comment, and waited until I gave up on a reply or even for them to publish my comment. It is frustrating!
That’s why I make it a point to create a friendly, conversational atmosphere at Writing the Cyber Highway.
Oh… I followed over from Freelance Parent.
*Off to explore some more of your blog-it’s awesome!*
Twitter: joannapaterson
says:
Hi Renae
You are probably right - it’s a matter of assumptions and expectations. It sounds like you’re probably more understanding than me… but for now I don’t want to scale my expectations…
So I’m probably going to stick with blogs where those who comment (including me) get brought into the fold…
Thanks for stopping by, and joining in the conversation
Joanna
Twitter: joannapaterson
says:
Hi Michele
Well all I can say is that if you responding to all your commenters like that, if you stick with your aim of creating a friendly, conversational atmosphere… well you will build up a loyal and committed readership.
I’m glad you’re enjoying your first few months blogging - I’m not that far ahead of you, and still learning - guess I always will be
Thanks for stopping by
Joanna
It’s a funny thing, as i think about it. I am far more likely to talk with someone one on one or email them that talk in a large group about a subject, (okay, really broad strokes in that statement). But if my goal is relationship, it’s the one-to-one. So the idea of building community and relationship is interesting, more interesting than I had stopped to think about until this very conversation with you Joanna and ya’ll. I’ll be thinking more on this.
Twitter: joannapaterson
says:
Jon, I am always interested in your reflections on community-building, writing, connecting. So I look forward to seeing where you go with this.
Joanna
Wow Joanna, I think I’m coming in late in the conversation here, but I couldn’t resist leaving a comment for you…
Your post was very thought provoking, but the lessons you’ve given us in the comments are really, really impressive.
You made me want to rush back to my blog to check that I have responded to every comment!! I’m like you in that (for the most part) I go back and visit to see whether my comment has been responded to, and I do get disappointed when it hasn’t. I wasn’t sure whether this was me being quirky… so I am pleased to know you do the same thing.
Twitter: joannapaterson
says:
Karen, who cares if you are being quirky! Seriously though, I guess that you, like me, take some time with your comments and see the words that you write as an extension of the hand of interest, support, engagement, friendship - so of course you will go back and look for the reply (and feel frustrated if you don’t get one).
Thanks for taking the time to drop into the conversation just now - I know things are kind of fraught at home!
Joanna
Joanna:
I am glad that Rosa pointed this post out to me. It is a wonderful reminder of how well we often start something but then fail in the finishing or follow-through that ‘s required.
I think this is a good message for those at typepad, wordpress, blogger and other blogging platforms to consider as well. How easy are they making it for the people to comment and for those comments to be replied to? I like it when I leave a comment on a blog post and then I get an email when someone has responded, even if it’s not my blog. Third party software like co-comments helps with this. But often it’s not intuitive.
Twitter: joannapaterson
says:
Hi Tim, thanks for chipping in. This post has generated some amount of conversation!
I guess part of the issue for those that run the platforms is the constant battle with sp*mmers. I’m sure there’s always room for improvement though. I certainly can’t wait for Typepad to turn on the feed for RSS comments - they’ve promised it, but I think we’re waiting on a roll out. I’ve just added the ‘subscribe to co.mments’ at the bottom of my posts - as I’ve just started using co.mments as a service (and am very, very pleased with it)
One other thing I did recently (following feedback from a StumbleUpon reader) - I switched off the option for ‘sign on if you’re a Typepad or typekey user’ - I hadn’t realised it before, but it’s possible to read this as meaning you need to be a typepad or typekey user in order to comment. I think it’s more inviting the way I’ve got it now. (Where’d we be without readers teaching us?!)
Joanna
Oh the shame… This is such a powerful post Joanna and I’m sat here red-faced… I am most definitely guilty of this and without your highly-valued contribution over at my blog (with your Team Blog Angel hat on), I have no doubt that left to my own devices I would be alienating many a reader.
Why do I do it?.. Well, time is certainly one thing, but dare I say it… I also suffer with a kinda ‘communication fatigue’ sometimes. Not ideal given that my entire working life has been in communications - but perhaps that’s why - communication overload. Also, my ‘style’ is more like Renae’s - I am very laid back and would NEVER be offended if one of my own comments is ‘ignored’ - largely because any comments tend to be of the ‘attaboy’ ilk Renae mentions and also because I tend to assume everyone else is as busy as I am. Jon’s point really resonates with me too - he’s got me drawing parallels with how I am ‘in person’ too - much better in one-to-one or small group situations than big crowds.
But rather than beat myself up over my shortcomings, my solution has been to bring you on board! With your support and example, I hope I am keeping people happy whilst I get over it!
)
Twitter: joannapaterson
says:
Hi Claire, it’s nice to see you here
I wasn’t really wanting anyone to feel guilt-ridden or shame-faced, honest! I suppose I did write this in some frustration, but also out of curiosity as to why some bloggers invite but don’t reply to comments. I think you’ve given me some good answers here - about communication fatigue and your preferred networking style as well as time pressures - but also that when you’re leaving comments you’re not expecting a reply. Which is very different to me - and a good reminder to myself not to assume that we’re all the same
One spin off benefit is that I get to write and blog with you - so it can’t be all bad news!
Joanna
Ick, now I feel terrible that I’ve let down on commenting, but there is only so much time. I put a lot of time and effort on my posts, I visit those who comment and leave notes, I e-mail when something is a bit more private, I link to sites when appropriate but that’s not enough. I should really be commenting on every comment? Or I’m rude, or I lose viewers or who knows what else? Why does this seem so discouraging?
Bos last blog post..Mysterious Scandinavian Carvings
Twitter: joannapaterson
says:
Bo, I’m sorry, that wasn’t my intention at all in sharing that link - I was remembering some of the discussion from people who a) don’t reply to every comment but respond in other ways and b) don’t expect to get a reply to every comment. I did also try to make clear in the post that there’s a difference when you get *some* acknowledgement (round up of replies, response to questions, reference to readers in posts) against no reaction whatsoever.
And also that some bloggers very clearly write posts that are designed to ask for opinions and *still* ignore responses.
As I said in my earlier comment there are different sorts of blogs: I read yours because I want to look at your photos and learn from what you learned from taking them. I appreciate the time that you take in your posts and I don’t go there assuming it’s a conversational exchange.
As one of your readers I’d have to say I feel perfectly well acknowledged and kindly treated at your blog!
Hope that helps
Joanna
Thanks, Joanna. Thank was a very kind reply.
Bos last blog post..Mysterious Scandinavian Carvings