Tag Archives: written

Where guest authoring = great hospitality

I was delighted to get an invitation from Rosa Say last month to contribute to a month’s long festival of guest posts at Talking Story.  I haven’t written my piece yet - I hope to finish it in the next day or so - but I’ve already been enjoying the conversation and the connections that [...]

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Ruthless editing

I was reminded the other day (by the Polon Copyrwriters) of the need for ruthless editing.  (It struck a chord with something I’d heard recently: ‘write fearlessly and edit ruthlessly’ - but I can’t remember where?) They quoted Samuel Johnson on editing: Read over your compositions, and where ever you meet with a passage which [...]

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Writing for readers who scan

A couple of timely reminders to structure and organise our written material for readers who are scanning.   (To scan in this context = examine hastily, make a wide sweeping search.) The key is to think about visual impact as well as the words themselves. Muhammad Saleem guest writing at Copyblogger suggests using a diagonal layout: [...]

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