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Blog Writing Style and Improving Readability

Writing a blog demands that you adapt and adjust your writing style to the medium.

That includes making your writing more conversational, and more engaging; leaving more room for your readers; and thinking more deliberately about the visual aspect of your material so that your readers can scan and digest your content on the web.

Here are some articles with tips and suggestions on the ingredients of a blog writing style, and things you can do to improve the readability your content.

WRITING WITH RAPPORT

How to write with rapport on the web as a way of making your site ‘sticky’, and encouraging readers to stay for a while, and revisit.  Some practical suggestions and tips for things you can do to adapt your writing style.

Reading: Writing With Rapport on the Web

USE LISTS TO ORGANISE YOUR CONTENT

How to use numbered lists to structure and organise your content (and make it easier to read), without always needing to include the list of numbers

Reading: 7 Ways to Write With Numbered Lists

ENGAGING YOUR READERS

Some tips and suggestions for ways to adapt your writing style so it’s more conversational and engaging - more suited to readers on the web.  This article contains a lot of ideas (60) so you won’t want to try and implement them all at once, but it might well be a useful piece to bookmark and come back to from time to time.

Reading and bookmark: A 60 Second Guide to Engaging Your Readers

READING ON THE WEB: SCANNING

When people are reading on the web, they’re going to zig-zag through your work, scanning in a way they wouldn’t in print.  This means you need to break up your text a lot more than you would ‘normally’, to help in the scanning process, and remove eye strain.  This article provides some practical suggestions for doing that.

Reading: Writing for Readers Who Scan

THE LOOK OF YOUR PAGE

Step away from your content for a moment. Forget the quality of your writing.  Now look at the visual impact of your words on the page, and how easy (or otherwise) it is to read them.

Looking at the page includes thinking about white space, clutter, fonts, colours, and visual signals to help break up the text.  This article runs through some of the things you want to remember to think about.

Reading: Forget Your Words and Look at Your Page

Other Resources to Look Into:

Blogging with Confidence, From the Start

Building Conversation and Community

Learning from Your Blog

When You’re Stuck In the Middle of Blogging

and the archives of articles on Improving Readability and  Blog Writing with Confidence.