Archive by Author

How to unblock your writing

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Keep it simple

Here’s a reminder of one of the most important writing tips of all: keep it simple. Roger von Oech’s recent post on how to simplify includes this snippet of a conversation with an editor to illuminate the point… Editor: “I like your book except for the ending.” Author: “What’s wrong with the ending?” Editor: “It [...]

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Every blog tells a story

You might be familiar with the idea of using stories to write good copy.  Stories can be an invaluable way of bringing a post to life. Indeed Brian Clark at Copyblogger has “the law of the story” as one of his five immutable laws of persuasive blogging: Stories are the most persuasive blogging element of [...]

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Hemingway on writing with confidence

Hemingway on the importance of one true sentence.

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How to comment with confidence

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