How To Plan A Month’s Worth Of Posts In 30 Minutes Flat

Working to a monthly theme helps me to plan ahead – and planning ahead helps me to write with a greater sense of purpose.

I tried a new planning technique this month, using one of Chris Garrett’s productive blogging tips: using a mind map to generate ideas and topics for posts. His suggestion was to brain-storm or mind map around the focus of your blog (starting with a circle in the middle, and working outwards). I applied this to the theme of writing with purpose and started to doodle ideas.

Within 30 minutes (tops) I had 18 posts mapped out – more than enough for the month ahead, given that I don’t want to blog every day, and other things are bound to pop up as I go along.

I then ran through the list of topics and made some notes about the sort of posts they might turn into. I haven’t done this before but it’s a natural extension of writing with a greater sense of purpose, and tying my blog writing more tightly into my coaching and business purpose (one of the key messages to come out of SobCon08).

My overall purpose is to help people realise the power of their words. To convey my belief that our words count.

But I realised as I did this exercise that there are sub-plots going on in terms of my blog writing purpose:

  • To use a variety of methods to keep readers engaged and interested
  • To establish myself as a credible, authority blogger
  • To generate material that I can use for some books I’m working on
  • To create some audio content that I can transfer to courses I’m setting up
  • To have some posts that I can write quickly, without too much time and effort

Getting clear on those sub-plots helped me to plan the month ahead – working out what kind of material I was going to produce and why; how much time I was willing to put into it (or not) and why; how to discount some things that looked like ‘good ideas’ because they don’t fit into the bigger picture of what I’m trying to do.

I’m not claiming to have cracked it, but this is the most purposeful approach to planning the month ahead that I’ve tried so far. I’ll let you know how it pans out, but meantime I thought you might be interested to see the results of the mind-mapping exercise:

Mind Mapping Blog Posts

The code at the bottom was how I mapped out the type of posts:

*material with a shelf life – pillar content, or material to use in courses or books

W writing tips

A audio material

P popular and linking out – popular might be the wrong word here! I was thinking of posts that are more explicitly linked to blogging, that link to other bloggers and attract people back here

check: short and easy to write ( I think the “check” signals I want and need some more of them!)

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  1. [...] a whole lot more I haven’t got round to planning [...]

  2. [...] How to Plan a Month’s Worth of Posts in 30 Minutes Flat A Confident Writing favourite [...]

  3. [...] 4. Reduce your focus.  Go back to the tried and tested techniques of writing for one person, rather than 1000s of people you’re trying to please.  Don’t scare yourself thinking about the impossibility of dreaming up content for another 500 posts, or writing for another 2 years.  Brainstorm what you can write in the next month. [...]

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