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Writing with impact

Impact is one of the 12 ingredients of confident writing.

Writing with impact includes:

Writing with clear, simple language.  Choosing powerful words.  Being aware of the visual impact of your writing.  Writing with all of your senses.  Focusing on the most important thing: the message you want to convey, the story you want to tell.  Taking responsibility for the impact of your words and your writing.

Here’s some material for you to dip into on writing with impact:

The impact of words at work: why confident writing is good for business

Getting to the point

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