Getting to the point

"Pithy sentences," to quote Diderot, "are like sharp nails which force truth upon our memory".

What a great word pithy is.  "Concise and full of meaning". Coming from pith: "the choicest or the most essential or the most vital part of some idea or experience". 

Linked, in the Visual Thesaurus, to the substance.  The essence.  The nitty-gritty.  The bare bones.

There’s a great example of pithy writing at Ryan Healy’s blog On Copywriting.  He explains the benefits, demonstrates pithiness in action and makes use of one of the most effective techniques there is to structure your writing.

You’ll see what I mean. 

Make three points.

Just like hammering a nail.

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